What Hyundai Thinks/Knows about the Elantra and Elantra owners [Archive] - ElantraXD.com

SuperGLS

07-03-2010, 10:04 PM

Elantra Positioning

Value Points

The Elantra is perfect for your life’s journey. It is a smart decision for people who understand what is important in life.

Why Buy a Hyundai Elantra?

1. High level of standard safety technologies (six standard airbags [dual front airbags, front seat-mounted side-impact airbags, and roof-mounted side-curtain airbags for front and outboard rear seat occupants], standard 4-wheel disc brakes with ABS and Electronic Brake Force Distribution [EBD], standard active front head restraints)

2. Roomy interior (larger interior than Acura TL, Toyota Corolla, and Honda Civic; “Class Above” interior volume [classified by U.S. Government as a “Mid-Size Car”])

3. Premium comfort and convenience features (available leather seats [not offered on Civic or Corolla], available heated seats [not offered on Civic or Corolla], available XM Satellite Radio, auxiliary input jack for MP3 player/iPod)

4. Quality, backed by America’s Best Warranty

Consumption Target

Median Age 50
Median HHI $52,000
Married 58% Male 45%
College Grad+ 45%

Owner Profile

Median Age 51
Median HHI $49,000
Married 53% Male 44%
College Grad+ 43%

Key Competitors

Toyota Corolla, Honda Civic, Nissan Sentra, Chevrolet Cobalt, Ford Focus

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So, what do we think?

SuperGLS

07-04-2010, 08:51 AM

How come the key competitors never include any cars from Subaru/Mitsubishi/Kia/others?

I believe they list the Forte as a secondary competitor (not on the list above). There is nothing from Mitsubishi or Subaru that is comparable really.


ElantraXD.com - Elantra Enthusiasts & Community > Announcements and Introductions > Considering an Elantra? > What Hyundai Thinks/Knows about the Elantra and Elantra owners PDA : What Hyundai Thinks/Knows about the Elantra and Elantra owners SuperGLS 07-03-2010, 10:04 PM Elantra Positioning Value Points The Elantra is perfect for your life’s journey. It is a smart decision for people who understand what is important in life. Why Buy a Hyundai Elantra? 1. High level of standard safety technologies (six standard airbags [dual front airbags, front seat-mounted side-impact airbags, and roof-mounted side-curtain airbags for front and outboard rear seat occupants], standard 4-wheel disc brakes with ABS and Electronic Brake Force Distribution [EBD], standard active front head restraints) 2. Roomy interior (larger interior than Acura TL, Toyota Corolla, and Honda Civic; “Class Above” interior volume [classified by U.S. Government as a “Mid-Size Car”]) 3. Premium comfort and convenience features (available leather seats [not offered on Civic or Corolla], available heated seats [not offered on Civic or Corolla], available XM Satellite Radio, auxiliary input jack for MP3 player/iPod) 4. Quality, backed by America’s Best Warranty Consumption Target Median Age 50 Median HHI $52,000 Married 58% Male 45% College Grad+ 45% Owner Profile Median Age 51 Median HHI $49,000 Married 53% Male 44% College Grad+ 43% Key Competitors Toyota Corolla, Honda Civic, Nissan Sentra, Chevrolet Cobalt, Ford Focus ---------- So, what do we think? Qyn 07-03-2010, 11:21 PM How come the key competitors never include any cars from Subaru/Mitsubishi/Kia/others? Pete03GLS 07-04-2010, 12:35 AM kia is hyundai, u dont compete with your self. and those others may just not be something hyundai cares to compete with? idk, or prices? idk. SuperGLS 07-04-2010, 08:51 AM How come the key competitors never include any cars from Subaru/Mitsubishi/Kia/others? I believe they list the Forte as a secondary competitor (not on the list above). There is nothing from Mitsubishi or Subaru that is comparable really.