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Surprised the Santa Fe sales are so high. Good deal.

Hyundai Press Release said:

FOUNTAIN VALLEY, Calif., 03/02/2010
Hyundai Motor America today announced February sales of 34,004 units, up 11 percent versus February 2009 and the same amount over January of this year. This marks the fourteenth consecutive month of year-over-year retail market share gains for Hyundai and our best retail share performance since the government’s “Cash-for-Clunkers” program in August 2009.

“Even though February is the shortest month of the year, the list of highlights for Hyundai is long,” said Dave Zuchowski, Hyundai Motor America’s vice president of national sales. “Our sales gains in February were driven by strong consumer response to new products like the Tucson, which was up 102 percent, and the all-new U.S.-built Sonata, which was just launched this month and has already driven a 58 percent sales increase. For the Hyundai brand as a whole, consumer retail sales were up 21 percent while incentive spending was down more than 30 percent. We’re excited about the momentum we’re carrying into March.”

Zuchowski explained that February was a strong month for both Hyundai and the industry especially taking into account the adverse weather conditions in much of the country.

“While all of our sales regions showed year-over-year retail increases, bad weather definitely limited car shopping in our Eastern and Central regions, which accounts for about half our overall volume,” he added.” “In our Southern, South Central and Western regions, we saw retail sales increases of 39, 50 and 28 percent, respectively, which bodes well for a strong spring selling season for Hyundai and the entire industry.”

In addition to the early success of Sonata and Tucson, the freshened Santa Fe with a 52 percent increase, Genesis with a 39 percent increase, and Accent with a 22 percent rise, all registered significant growth over the same period one year ago.
And Kia. Still a bunch more Sorrentos. Good deal times two.

Kia Press Release said:

All-New 2011 Sorento CUV is Kia’s Best-Selling Vehicle for the Second Consecutive Month

IRVINE, Calif., March 2, 2010 – Kia Motors America (KMA) today announced the brand’s best February sales ever of 24,052 units, a 9-percent increase over the same period last year and 2.3-percent over the previous February sales record of 23,512 set in 2007. February sales were led for the second consecutive month by the all-new 2011 Sorento CUV, which hit dealerships nationwide in early January and is the brand’s first U.S.-built vehicle1. Sorento posted sales of 8,207 units, an 11-percent increase over January.

“In addition to being our best-selling vehicle for the second month in a row, the all-new Sorento also is bringing new, more affluent customers into our showrooms and indicates the growing interest in the Kia brand,” said B.M. Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia (KMMG). “Having recently celebrated the grand opening of Kia’s first U.S.-based manufacturing plant in West Point, Georgia, Sorento’s strong performance validates the investments Kia has made in the U.S. market as more and more consumers are recognizing our commitment to quality, safety, design, value and technology.”

Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand’s continued gains in U.S. market share. The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be built at the company’s first U.S.-based manufacturing facilities in West Point, Georgia, builds on the momentum established in 2009 with the introduction of the Soul urban passenger vehicle and the Forte compact sedan and two-door Forte Koup.

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