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Premium Member
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Discussion Starter #1
From Kia Media. Interesting stuff. Might be fun to stop by if you are in one of the areas (like I am). And look they are using Twitter!

Kia Press Release said:
KIA MOTORS PRESENTS THE SOUL COLLECTIVE

Nationwide Program Features Well-Known Cultural Innovators and
Soul Test-Drive Opportunities

Kia Motors launches its first-ever youth-oriented nationwide series of events centered on emerging culture

Tour includes distinguished artists across multiple disciplines demonstrating “how they roll”

IRVINE, Calif., Aug 14, 2009 – Kia Motors America (KMA) today announces a nationwide, youth-oriented program, titled “Kia Presents The Soul Collective” on the heels of the launch of one of its most popular, stylish and intriguing vehicles, the 2010 Kia Soul urban passenger vehicle. Bringing the Soul directly to consumers through interactive events and test-drive opportunities in a 10-city tour, the program mirrors the Kia Soul ad campaign’s “a new way to roll” slogan by partnering with young and modern thought leaders, brought together to form The Soul Collective, from different disciplines including music, film, design, and gaming to show exactly “how they roll” through their respective mediums.

The Soul Collective includes four days of events in each city, designed and curated by Collective members who show exactly how they roll through their art and talents. The Soul Collective events feature high-profile DJs, live music performances, video screenings and art installations. On-site Kia Motors representatives will educate consumers about the Soul, facilitate test-drives and provide local dealer incentive information.

“Soul embodies Kia’s current focus on innovation, safety and design and is a game-changer for the brand with the ability to gain the attention of youthful consumers,” said Michael Sprague, vice president of marketing, KMA. “Illustrating of all of the ideas and personalizable options behind the Soul, Kia Motors is mixing cultural innovators with younger audiences, not only through unique and interactive online methods, but in urban locations through a mix of modern music, art and cultural events.”

Consumers can visit Kia.com or KiaSoulCollective.com for more information on artists, register for test-drives and download free content such as video, photos and music from Collective members. Tour updates, promotions and exclusive access to contests will be tweeted on Twitter (www.twitter.com/kiacollective) from The Collective. Facebook and Myspace pages of Collective member artists will also detail information about the tour stops and free content.

The program runs from August to October 2009 and the Soul Collective events will be held Fridays through Sundays and are open to the public from 12 – 8 p.m. daily. The program will be executed by Cornerstone, a full-service leading lifestyle marketing company. Below are the official tour dates:

08/20 - 08/23 Seattle
08/27 - 08/30 Phoenix
09/10 - 09/13 Chicago
09/17 - 09/20 Washington, DC
09/24 - 09/27 Philadelphia
10/1 - 10/4 Miami
10/ 8 - 10/11 Atlanta
10/ 5 - 10/18 Boston
10/22 - 10/25 New York
11/5 - 11/8 Los Angeles


About the Kia Soul

Designed by Kia Motors’ Southern California-based design team, the Soul offers a unique combination of style, value and personalization options, including an available Audio Upgrade Package that includes speaker lights that can pulse to the beat of the music or add mood lighting to give the interior cabin a personal lounge feel. Available in four distinctive trim levels, Soul, Soul+, Soul! (exclaim) and Soul sport, Soul pricing begins at less than $14,000 and is on sale at Kia retailers nationwide.


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Re: The Soul Collective - Kia Soul Events

Does being part of the collective make the Soul any less ugly?
 

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Discussion Starter #3
Re: The Soul Collective - Kia Soul Events

Probably not. But, according to sales information Kia sold 4,853 in July and 16,027 so far this year. So, at least some people think it looks good and is a good value (which we could probably all agree on).

The Kia Soul also has a presence on Facebook.

Kia Press Release said:
KIA MOTORS AMERICA LAUNCHES “GO HAMSTER GO!” APPLICATION ON
FACEBOOK PLATFORM

Members Can Compete with Kia Soul Hamsters in
Augmented Reality Automotive Game

Game-changing Soul is focus of first Kia Motors augmented reality application

The Kia Soul continues its growth in social media, beating boxy and cube-like competitors
IRVINE, Calif., Aug 4, 2009 – Kia Motors America (KMA) today lets loose the paw-tapping, music-loving hamsters seen in its recent advertising campaign and unveils its “Go Hamster Go!” Facebook® application and continues launch momentum of the uniquely styled all-new 2010 Kia Soul urban passenger vehicle. Go Hamster Go! marks Kia Motors’ first-ever augmented reality game and first Facebook application. Demonstrating leadership in the online space, the Kia Soul application allows passionate fans the opportunity to have fun with the captivating vehicle using the popular, head-bobbing hamsters. The application is available now on the Kia Soul Facebook Page, www.facebook.com/kiasoul, through the ‘Go Hamster Go!’ tab.

The interactive application places any Facebook user with a Webcam-enabled computer into the game, allowing them to race against the clock in an augmented reality experience with the Soul ad campaign hamsters. Using facial recognition technology, the player controls the competition with his or her face using a virtual magnet that “connects” to his or her forehead. The object of the game is to grab a hamster with the magnet as it comes off of a conveyer belt and place it into a Soul as an onscreen clock ticks down.

Each hamster wears a colored t-shirt mirroring a Soul paint color (Java, Alien Green, Molten, etc.), and when the player successfully drops a hamster into a Soul, the car turns into that color and drives away, while the next empty Soul arrives. The exit window lists the final score as well as the many exciting personalization options the user managed to add to the Soul. Users can post their scores on a Soul leader board as well as challenge friends to compete and beat their scores.

“Soul’s energetic personality is a natural fit for this application and helps keep the vehicle top of mind with fans,” said Michael Sprague, vice president, marketing of KMA. “With a significant number of Facebook fans, the Kia Soul continues to be popular in the social media space, and we feel that this is the perfect platform to launch such an application as it hits Soul’s target demographic in a fun and interactive way.”

The application was created by digital marketing agency Total Immersion in association with marketing agencies Initiative and David & Goliath.


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Blue RD2
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i see them everywhere now especially in the country. appears to be a fun looking new ride that gets pretty good mileage and can haul a good bit of stuff
 
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